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The government will adjust its tourism promotion strategy overseas to target various types of tourists in order to bolster the local travel industry amid the financial meltdown, said Secretary for Commerce and Economic Development Rita Lau Ng Wai-lan Friday.
Speaking on the Legislative Council meeting, Lau revealed that the number of tourists visiting Hong Kong in the first eight months this year reached 19,570,000, up 7.3 percent from the same period last year.
However, the financial crisis along with global economic upheaval which weakens people's desire to travel and spend money must pose challenges to tourism worldwide, Lau added.
The administration as well as the Hong Kong Tourism Board and the travel industry therefore will adjust promotion strategies to prepare for the challenges.
"In addition to adding new tourist spots, tourists coming to Hong Kong prefer seeing the 'genuine side' of the city so we should present them our local culture," Lau said.
The new promotion campaign will include local food and living.
"We will compile a guidebook on where tourists can have a glimpse of our living environment. Places along the tram route such as Sai Wan are some good examples," Lau said.
The industry also needs target tourists with strong spending power.
For instance, ecological tourism will be recommended to the elderly Japanese, while the government will promote Hong Kong's music concerts and alternative culture to Taiwanese youths. Local family tour, meanwhile, will be designed for Indian tourists.
Commissioner for Tourism Au King-chi added it will give green tourism leverage if geoparks in Hong Kong are given international recognition.
Joseph Tung Yao-chung, executive director of the Travel Industry Council of Hong Kong, agreed with the ideas.
The number of business travelers plunged tremendously amid the credit crunch. Tung said business tourism can hardly revive in the near future and no one can predict when the financial turmoil will end.
"So it's definitely good to have fresh strategies to sustain local tourism," he said.
